Long-form learning,
short-form world
EE LearnSmart
A platform built for short-form content suddenly needed to hold something much longer.
EE LearnSmart's kids platform was built for short-form content — reels and bite-sized learning videos. When a new partnership with Apprentice Nation was confirmed, the client needed a way to surface long-form content in the hub, and they needed it fast.
Rather than trying to solve everything at once under time pressure, a phased approach would deliver an immediate solution for the client while creating space to design something more considered for the future.
With just 2.5 days to deliver, I took a strategic view and proposed a two-phase approach.
Phase 1 focused on getting something live quickly. We designed a dedicated partner page introducing the Apprentice Nation partnership, with long-form content linking out to their site directly. Not a perfect long-term solution, but a considered and transparent one that kept users informed while buying time for something better.
Phase 2 was where the real opportunity emerged. We identified that the structure of existing landing pages could be adapted to hold both long and short-form content, allowing us to build a new hub for older kids without starting from scratch. By replicating and extending existing components, we created a scalable solution that worked within the existing system.
A strategic approach that solved an immediate problem while laying the groundwork for a bigger opportunity.
