Case_Study_5

Stamp

Case_Study_5

Stamp

A travel recommendations app, powered by your friends

A travel recommendations app, powered by your friends

A travel recommendations app, powered by your friends

UX

Visual Design

Prototyping

Mobile App

Three visual directions. One shared vision. Every screen designed to feel like a recommendation from a friend.

The problem

The problem

Travel recommendation platforms were cluttered, impersonal and driven by strangers. There was a gap for something that felt more like a friend's tip than a review site, intimate, visual and good-vibes only.

The standard: WCAG 2.2 sets the benchmark for accessible digital experiences. Every finding was assessed against its criteria, ensuring recommendations were grounded in recognised guidelines rather than opinion, giving Toyota's team the confidence to act on them.

What we did

What we did

We ran an intensive four-day design sprint with the client, stakeholders and development team, mapping user flows and testing ideas through user interviews. I then wireframed and prototyped flow by flow, validated with users and iterated. Three visual directions were explored and presented to the client before landing on a final design language. During development I joined daily stand-ups, supported QA and kept stakeholders aligned, including navigating a mid-project rebrand by running a client workshop and refining the design system to match the new direction without losing consistency.

I audited the live page against WCAG 2.2 guidelines, identifying and documenting every failure with full context, what the issue was, why it failed the criterion, and a clear recommendation for how to fix it. Every finding was linked directly to its relevant WCAG criterion, making the output actionable for both designers and developers.

The findings were collated into a prioritised list of improvements and presented to the client in a deck. The response was immediate, Toyota commissioned us for regular ongoing audits, now starting from Figma designs so accessibility is embedded from the very beginning rather than retrofitted at the end.

The result

The result

A fully designed and handed-over iOS MVP, delivered from sprint to development across a full end-to-end engagement.

4

Days to signed off concept

Days to signed off concept

3

Visuals explored

Visuals explored

next case study

next case study

Biffa_Sectorless

Project_Name

Let’s build something
that works for everyone.

Fabiola Andrea Caceres Cardenas

Let’s build something
that works for everyone.

Fabiola Andrea Caceres Cardenas

Let’s build something
that works for everyone.

Fabiola Andrea Caceres Cardenas